With the valuable support of our strategic partner Syngenta, the sales team of the Consumer Division participated in the Commercial Skills Workshop— a training session designed to strengthen their strategic competencies and improve field performance.
During the workshop, participants identified and applied effective techniques to assess customer quality, optimize negotiation processes, and enhance sales closures.
The training took place in the city of Riobamba and featured a distinguished international speaker, who shared experiences and best commercial practices from a global perspective.
Activities like this continue to strengthen the skills of our commercial team, driving their growth and improving their performance in the market.
