In December, the official launch of the “Buy, Plant, and Win” promotion took place nationwide. The event brought together all point-of-sale managers from the Costa region at the headquarters, with the distinguished presence of board members. Presentations were also held in Amaguaña and Cuenca, with the participation of teams from the Sierra and Oriente regions.
This campaign, which began on December 1 and will run until February 28, features the main attraction of a weekly raffle for two motorcycles and two trucks at the end of the season. The central goal of this initiative is to boost cash sales in the agricultural sector by offering tangible benefits that encourage customers to make purchases during this period.
